Auction Overview

Collective Overview

Welcome to The Heart of PEJU Collective, a celebration of PEJU’s 40th anniversary through the eyes of six talented female artists from around the world. This exclusive collection showcases their unique perspectives and creative styles, as they each create two pieces of original artwork to grace the front labels of our highly anticipated 2019 HB Reserve Cabernet Sauvignon 3L bottles.

Each collection lot includes a 3L bottle of our exclusive 2019 HB Reserve Cabernet Sauvignon with a unique one-of-a-kind label, the original physical art piece, and an NFT to show digital ownership of the art on the label.

With a 92-point score from James Suckling and 93+ points from Wine Advocate, the 2019 HB Reserve Cabernet Sauvignon is a cellar treasure, featuring Cabernet Sauvignon from Napa Valley’s famed Rutherford region.

The Heart of PEJU Collective is more than just a celebration of art and wine. As part of our commitment to giving back to the community, a portion of the proceeds from the auction of each bottle will be donated to the Monarch Justice Center in Napa Valley, a non-profit organization dedicated to providing support for survivors of domestic abuse.

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As a result of our partnership with ThreeSpaces, we were able to select six talented female artists from around the world to participate in The Heart of PEJU Collective. ThreeSpaces provided us with a diverse group of creatives whose unique perspectives and styles perfectly embody PEJU’s values of representation, community, and charity.


HB Reserve Cabernet Sauvignon- the wine Tony Peju dedicated to his wife Herta, “HB”.

Let us delve into the backstory—HB Peju, an artist who has been painting throughout her life, held a deep affection for her Los Angeles home, but was not in love with the idea of moving to Napa Valley in 1983. But Tony Peju had a vision that HB could see, so to Napa they went. Once settled into their new life in Napa, Tony named their Rutherford Vineyard in her honor, calling it the HB Vineyard. The winery itself was christened PEJU PROVINCE, but Tony made sure to honor HB’s sacrifice with an inscription on the entrance door dedicated to HB, recognizing her departure from the comfort of Southern California.

Fast forward to the start of the new millennial, Tony wanted to create a truly unique label for the special occasion and for the Cabernet Sauvignon harvested from our HB Vineyard. Tony sought the talents of Napa artist Heather King, who he commissioned for a new label. The Harvest Dance is a watercolor that depicts the Harvest Dance marble sculpture that was installed on the estate in 1993. The artwork was intended to grace Magnum bottles of our HB Reserve Cabernet Sauvignon solely in commemoration of the new millennium. The label, grand in size and a true work of art left a profound impression on HB, who convinced Tony to reuse it. She believed its beauty was too magnificent to be confined to a single use, leading to its appearance once more in 2003, now on a 750 ml bottle. As HB insisted, we adopted the larger, taller Magnum labels for the subsequent 750 mL reserve wines, which is still the standard practice at PEJU to this day.

In the tapestry of our wines, HB’s artistic contributions continue to shine through. With each sip of HB Cabernet Sauvignon, we invite you to savor not just the rich flavors but also the rich history and deep connection to the Peju family.

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