The Heart of PEJU Collective

Girl on A Bench

Welcome to The Heart of PEJU Collective, a celebration of PEJU’s 40th anniversary through the eyes of six talented female artists from around the world. This exclusive collection showcases their unique perspectives and creative styles, as they each create two pieces of original artwork to grace the front labels of our highly anticipated 2019 HB Reserve Cabernet Sauvignon 3L bottles that will go for auction. 

With a 92-point score from James Suckling and 93+ points from Wine Advocate, the 2019 HB Reserve Cabernet Sauvignon is a cellar treasure, featuring Cabernet Sauvignon from Napa Valley’s famed Rutherford region.

The Heart of PEJU Collective is more than just a celebration of art and wine. As part of our commitment to giving back to the community, a portion of the proceeds from the auction of each bottle will be donated to the Monarch Justice Center in Napa Valley, a non-profit organization dedicated to providing support for survivors of domestic abuse.

As a winery deeply rooted in the arts, PEJU is committed to nurturing creativity and self-expression. Working in collaboration with ThreeSpaces, we are reimagining the intersection of art and wine, as we embark on the next 40 years.

Auction Overview

Auction Overview

Get ready to bid on your favorite piece of art from The Heart of PEJU Collective! The online auction begins on July 24th and will run for two weeks, giving you plenty of time to browse the stunning collection of original art that graces the front labels of our 2019 HB Reserve Cabernet Sauvignon 3L bottles.

Guests can participate in the auction from the comfort of their homes, bidding on their favorite pieces of art and supporting Monarch Justice Center in the process. Each auction lot includes a 3L bottle of our exclusive 2019 HB Reserve Cabernet Sauvignon with a unique one-of-a-kind label, the original physical art piece, and an NFT to show digital ownership of the art on the label.

Stay informed about auction details and be the first to know when bidding begins!

Partner Logos


As a result of our partnership with ThreeSpaces, we were able to select six talented female artists from around the world to participate in The Heart of PEJU Collective. ThreeSpaces provided us with a diverse group of creatives whose unique perspectives and styles perfectly embody PEJU’s values of representation, community, and charity.

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