wine down false river 2025
THE PEJU STORY
FEATURED WINES
We loved seeing you at Wine Down False River. Keep the good times rolling and enjoy PEJU in the comfort of your own home.
Enjoy 15% savings on the featured wines and shipping is on us when you purchase 4+ bottles.
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2024 SAUVIGNON BLANC
100% Sauvignon Blanc – Napa Valley AVA
Stainless Steel fermented
$34 | WDFR $28.90
2022 Pinot Noir
100% Pinot Noir – Carneros AVA
Aged in 100% French oak, 50% new, 16 months
SRP $60 | WDFR $51
2022 Cabernet Franc
80% Cabernet Franc, 20% Cabernet Sauvignon – Napa Valley AVA
Aged in French & American oak, 40% new for 18 months
$80 | WDFR $68
2021 Fifty/fifty
50% Merlot, 50% Cabernet Sauvignon – Napa Valley AVA
Aged in 50% French & 50% American oak, 50% new for 18 months
$150 | WDFR $110.50
2019 Reserve Cabernet Franc, Napa Valley
76% Cabernet Franc, 19% Cabernet
Sauvignon, 5% Malbec – Napa Valley AVA
Aged in French & American oak, 85% new for 26 months
$150 | WDFR $127.50
PEJU WINEMAKING WITH SARA FOWLER
Vice President of Winemaking & Operations
Sara Fowler has been named Best Local Winemaker by Napa Valley Life Magazine in 2016, 2017 and 2018. Sara began working harvests and summers at Kendall-Jackson, and then pivoted to studying enology at Fresno State and becoming a winemaker. When she arrived at PEJU in 2006 her first mission was to transition the estate vineyard into being organically farmed, which was accomplished in September 2007. Today she supervises the farming of the winery’s six estate vineyards in four different sub-AVAs of the Napa Valley.
Over the past few decades, Sara has traveled the world representing the Napa Valley as a speaker, guest panelist, and wine educator. Sara currently lives in St. Helena, her interests include travel, gourmet cooking, hiking, and Bocce. She has been actively involved with the Rutherford Dust Society since 1999, and was Board Vice President (2023-2025), Napa Valley Vintners, Napa Valley Grape Growers, Wine Tech and ASEV (American Society for Enology and Viticulture.
It All Starts In The Vineyard
Winemaking starts in the vineyard. Our six distinct Napa Valley estate properties lay the groundwork for producing world-class wines. Committed to crafting classic wines that showcase the distinct character and quality of our unique sites, winemaker Sara Fowler who has been with us since 2006, is dedicated to exploring the unique opportunities each specific terroir and microclimate offers. Segmenting each estate into individual vineyard blocks, Sara’s goal is to harvest when the flavors have reached their peak and bottle wines that express balance and beauty.
GREEN CERTIFICATIONS
In 2007, our 30-acre Rutherford Estate was honored to receive Organic Certification from the California Certified Organic Farmers (CCOF), a testament to our commitment to organic farming practices. Beyond this, all our estate vineyards have earned certification for sustainability from Fish Friendly Farming, reflecting our dedication to environmentally responsible viticulture. At the heart of our philosophy is the belief that organic and sustainable farming practices not only benefit our health and the environment but also lead to the cultivation of higher quality fruit. This, in turn, translates into wines of superior quality.
Further solidifying our commitment to environmental stewardship, in 2009, PEJU was recognized as a Napa County Green Winery & Bay Area Green Business. This certification was awarded after we successfully met rigorous standards in pollution prevention, resource conservation, and environmental compliance. These achievements underscore our ongoing dedication to sustainability and our role as guardians of the land, ensuring that we not only produce outstanding wines but also contribute positively to the ecological balance of our surroundings.
BORDEAUX VARIETALS
Situated in the heart of the Napa Valley, our historic winery is inherently devoted to Cabernet Sauvignon and the quintessential Bordeaux varieties. Spanning 30 acres, our Rutherford Estate is planted with the five noble Bordeaux varietals: Cabernet Franc, Cabernet Sauvignon, Malbec, Merlot, and Petit Verdot. The Cabernets hailing from our estate are celebrated for their characteristic soft, round mouthfeel and the iconic “dusty” tannins that are a hallmark of the Rutherford appellation. Over the past four decades, our dedication and passion have established us as a premier producer of award-winning Napa Valley wines, sourced from our six cherished estate vineyards.
RUTHERFORD DUST
The region is defined by the phrase “Rutherford Dust” which was coined by the legendary winemaker Andre Tchelistcheff. The Cabernets hailing from our estate are celebrated for their characteristic soft, round mouthfeel and the iconic “dusty” tannins that are a hallmark of the Rutherford appellation. The unique composition of gravel, loam, and sand in the soil of this region endows the fruit with a distinctive character, culminating in wines of profound expressive flavor.
BARREL PROGRAM
Typically, our red wines are aged for 16-18 months, capturing the essence of their vibrant character. Meanwhile, our Reserve tier wines undergo an extended aging process of 22-26 months. These Reserve wines, with their bolder profiles, are better suited to integrate the more intense influences of newer oak and the complexities that arise from a longer stay in the barrel. This prolonged aging period not only softens the wines’ tannins but also paves the way for them to age gracefully over time, ensuring that each bottle reaches its full potential.
