Director, Direct to Consumer Sales
Dan Gaffey is a graduate of Loyola Marymount University, where he received his B.A. in English Literature. Dan started his career with the Wall Street Journal in advertising, which provided him with essential advertising experience and knowledge that he has carried throughout his career. Before joining the Peju team in 2010, Dan worked in advertising and digital marketing for CPG brands with a specialty in adult beverages.
As Director of Direct to Consumer Sales, Dan oversees our Peju wine club, telesales and Internet sales. Dan has been with Peju Province Winery since 2010, bringing with him a wealth of knowledge and experience in advertising and digital marketing.
In addition to enjoying a good bottle of wine with his wife in his St. Helena home, Dan enjoys craft beers and international travel with his family.